Carviresa Cellers chooses Edikio Price Tag to promote wines and olive oils in its stores

Since 1870, Carviresa Cellers has specialized in the production and sale of wines, vermouths and olive oils. Thanks to its experience and the quality of the products it offers its customers, this Spanish company is a national benchmark in its sector. Each of the two stores, the first in Lleida and the second in Barcelona, has over 1,200 references from Spain and other countries. 

For Isidre Ribalta, Director of Carviresa Cellers, there was an urgent need to optimize identification within his company with such a wide range of products. The old cards, designed in thick printed paper and then laminated one by one, required a lot of staff time to create and update them. They were not aesthetically pleasing and did not meet all the needs of the stores. In addition to price cards, the promotion of services (gift cards, loyalty cards, etc.) and special offers was neither optimal, nor in keeping with the Carviresa Cellers brand image. Isidre Ribalta therefore decided to look for a new solution adapted to its business and products.

While the main need was for cards that were more durable and easier to clean, the need for a flexible solution that could be adapted for other uses was also important. Isidre Ribalta therefore naturally turned to Edikio's all-in-one Price Tag Flex offering, which includes:

• A printer for issuing cards in standard credit card format, but also extended cards to display more information;
• A price card creation software that includes card templates for wines, and also allows you to produce your own loyalty cards, gift cards and even employee badges ; 
• The first consumables (blank black cards and white ribbon).

Edikio Price Tag also offers the option of purchasing cards and ribbons in different colors (white, green, red, gold, silver, etc.), as well as card holders adapted to the store layout.

"I chose the Edikio Price Tag Flex solution because it's very practical and allows us to print all types of cards."

The Carviresa Cellers team benefits from the solution's many possibilities:

• Price indication of all products on standard cards with white printing;
• Current promotions highlighted on yellow cards with black printing;
• The communication of all kinds of additional information (region, information on the producer, etc.) using specific signage with elongated black cards for wines, green cards for organic products and gold cards for olive oils; 
• Offer customers loyalty and gift cards bearing the company's image;
• The use of different types of card holders, depending on requirements: label holders for bottle necks, double card holders, magnetic card holders, etc.

All these uses enabled the brand to achieve an immediate return on its investment.

Edikio Price Tag greatly facilitates the work of the Carviresa Cellers team. The 1,200 items in each store are now quickly and easily updated. Everything is done in just a few clicks, thanks to the included software, and each card is printed in a matter of seconds, directly in the store and completely autonomously.

"I would definitely recommend Edikio Price Tag solutions." 

Standardized labeling also plays a very important role in the professional appearance of the stores and the Carviresa Cellers brand image. Customers have reacted positively to these changes. The most important information (price, producer, appellation of origin, etc.) is now displayed directly on the shelves, making in-store purchases easier. For their part, boutique staff provide individual, personalized advice for customers with more questions. Regular customers enjoy the benefits of a loyalty card, which encourages them to return to Carviresa Cellers for their next purchases.