The Carrefour Contact in Puylaurens modernizes its butchery section with Edikio Price Tag
In Puylaurens, in the Tarn department, the Carrefour Contact store managed by Élodie Thomas recently transformed its butcher shop section using the Edikio Price Tag labeling solution.
The result: a display that’s easier to read, cleaner, and, above all, more appealing to customers.
A Contest Won Hands Down
It all began with Carrefour Proximité’s “Butchery Specialty Contest,” which recognized the best-looking butchery display. Facing 21 competitors, Élodie Thomas and her team left nothing to chance: “We gave it our all! We spent two days decorating the display—we really wanted to win first prize.”
Backed by photos and videos, their display won over the jury and earned them the Edikio Price Tag solution—a prize they were especially eager to receive, as the store manager had already recognized its potential at a Carrefour trade show in Toulouse.
Before Edikio: an inconvenient and difficult-to-maintain labeling system
Before implementing the solution, the store used roll-up price tags to display prices. Visually unappealing, these tags were worn out and did not always comply with regulatory requirements, which accentuated the perceived lack of quality and detracted from the overall consistency of the display window.
“They were half-broken, and above all, very difficult to clean. From a hygiene standpoint, it wasn’t ideal.”
This is a common issue in traditional retail aisles, where readability, hygiene, and product presentation are essential. These shortcomings directly impacted the perceived quality of Carrefour’s offerings.
Edikio Price Tag, a solution that meets the needs of retailers
Quick to set up for instant results
The Edikio Price Tag solution was adopted very quickly by the store team. Within a month, about a hundred price tags were created for the butcher shop section. Today, Élodie Thomas manages the printing of price tags herself from her computer.
“The software is very easy to use. I was guided by the Carrefour Butchery business advisor, and everything went very smoothly.”
From the moment it was implemented, Edikio helped organize and professionalize the space, while ensuring consistency in the labels. The result is a more professional look; the meat department has become more appealing; and the store now has complete autonomy to manage its label updates and highlight special promotions in the meat department throughout the year.
Hygiene, readability, and professionalism all in one
The ability to fully customize the label is a key feature of the Edikio Price Tag solution that the store manager particularly appreciates.
“We can really do whatever we want. For Easter, we created special labels featuring the Easter lamb. It really highlights the products.”
Each label becomes an active sales tool by displaying essential information in a clear and legible way:
- Cut name
- Type of meat
- Price (clearly displayed per kilogram and per piece if it is the case)
- Origin
- Allergens
Labels must also be easy to read and placed close to the product.
The pictograms and visual elements included in the software make the information even more accessible to customers: a box that varies depending on the type of meat being labeled, pictograms highlighting the meat’s French origin… All these elements contribute to the professional look and readability of the display.
Beyond aesthetics, Edikio turns regulatory requirements into merchandising tools:
- Simplified cleaning
- Highlighting high-margin or fast-moving products
- Improved visual organization
- Easier compliance with regulatory requirements
Even without changing the product offering, the perception of the shelf improves immediately.
A simple solution for a big impact and a controlled investment
In just a few weeks, Edikio Price Tag enabled the Carrefour Contact in Puylaurens to modernize its meat department while making the team’s daily work easier. Customization, hygiene, and readability: these are all advantages that make this solution a true sales driver at the point of sale.
The impact of this label change has not gone unnoticed by customers, even if they don’t always consciously recognize it.
“Customers noticed that something was different in the display case. Some couldn’t quite put their finger on what had changed, but they unanimously agreed that the presentation looked cleaner and was easier to read.”
With the new Edikio Price Tag labels, store displays become clearer and more professional, naturally boosting customer confidence. Building on its success in the meat department, the Edikio Price Tag solution will soon expand to other traditional store sections, such as the cheese and deli sections.
Edikio Price Tag is more than just a labeling tool: it’s a powerful driver of merchandising performance. In a retail environment where visual appeal plays a key role in sales, this solution demonstrates that an often-overlooked element the price tag can make all the difference and profoundly transform the perception of a department… to effectively boost sales.
Three All-in-One Solutions for Easy Label Management
Edikio Price Tag offers all-in-one printing solutions, ready to use on delivery. Each kit includes :
- A label printer: Professional single- or double-sided printing on credit card format (Edikio Access, Flex and Duplex) or long format (Edikio Flex only).
- Visit Edikio Price Tag software: This intuitive, easy-to-use software lets you create and print price labels.
- From consumables to launch your first prints as soon as you receive your solution: a printing ribbon and black PVC cards.
Edikio Price Tag solutions are available in three models: Edikio Access, Edikio Flex, Edikio Duplex
